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FOR IMMEDIATE RELEASE
Contact:
Fiona Story, Communications Manager
T: 866-324-2939

2,563 WALKERS BEGIN DAY TWO OF WEEKEND TO END BREAST CANCER 60-KILOMETRE WALK RAISING $7.9 MILLION

Walkers to finish last half of their 60‑km journey at Olympic Stadium

MONTREAL, August 26 - Yesterday, the Jewish General Hospital announced that 2,563 walkers raised $7.9 million in Montreal’s third annual Weekend to End Breast Cancer. This 60‑kilometre walk has become a crucial component in raising funds for breast cancer research, treatment and prevention at the Jewish General Hospital’s Segal Cancer Centre. Altogether, the multi-day event has raised over $25 million in the battle against breast cancer. The fourth event is already planned for August 22-24, 2008.

“This event is a perfect way of participating, for people who want to do something significant in the fight against breast cancer,” said Marielle Labrie, Nurse Navigator for Breast Cancer who spoke to walkers at last night’s camp. “Our research programs have received a major boost as a result of the passion and commitment of participants. It’s inspiring to see, and it’s what has made the Weekend to End Breast Cancer the most successful breast cancer fundraising event in Quebec!”

“Everyone involved in the Weekend demonstrates what it means to be a hero,” said Bernard Stotland FCA, Jewish General Hospital Foundation Chair and Vice-President of the Jewish General Hopital Centre Board. “The volunteers, crew members and local authorities have ensured everyone’s comfort and safety, so it’s no surprise that the spirit and enthusiasm of the walkers has been remarkable. Months of planning have gone into this event to provide walkers with route and street safety and plenty of pit stops for re-hydrating and refreshment. We’ve also had a great volunteer medical response team on hand at all times to help with blisters, dehydration or any other medical problems.”

Walkers set out early yesterday morning after an emotional Opening Ceremony at the Olympic Stadium. Hours later, they arrived at a “Tent City” at Queen of Angels Academy, where they were greeted by hot showers, meals and entertainment. Early this morning, though a little weary from Saturday’s 30‑kilometre trek, participants had no problem finding the drive to continue the last 30 kilometres to the finish line.

Hundreds of volunteers and crew members were on hand to provide support during the two‑day event, including meals, water and snack stops, gear transport, safety on the streets, and comprehensive medical services.

« The past two days make it impossible not to believe in our victory over breast cancer” says Sophie Gregoire, Weekend to End Breast Cancer spokesperson and walker. “If we continue to work together in advancing breast cancer research and care, our children will never have to face the threat of this terrible disease.”

For more information about the event, or to register as a participant in 2008, please phone 514‑393‑9255, or sign up online at www.endcancer.ca. By attending the opening ceremonies, camp or closing ceremonies, you can register on-site for 2008

About the Segal Cancer Centre
The Segal Cancer Centre is a Quebec leader in implementing a focused and comprehensive approach to fighting cancer through medical treatment, patient care, family support and scientific research. A wide array of interrelated services are grouped in close proximity to one another, including screening and prevention, nutrition and rehabilitation, psychosocial support, symptom management, and public information. This integrated approach is considered by leading international medical experts to be one of the most effective and promising strategies in battling cancer.

About the JGH
Since 1934, the Jewish General Hospital, a McGill University teaching hospital, has provided “Care for All,” serving patients from diverse religious, linguistic and cultural backgrounds in Montreal, throughout Quebec and beyond. As one of the province’s largest acute-care hospitals, the JGH has achieved a reputation for excellence in key medical specialties by continually expanding and upgrading its facilities for clinical treatment and teaching, as well as research at the Lady Davis Institute for Medical Research. For more, please visit http://www.jgh.ca/

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FOR IMMEDIATE RELEASE
 

Contact:
Fiona Story, Communications Manager
T: 866-324-2939
 

2,563 WALKERS RAISE $7.9 MILLION IN 60-KILOMETRE WALK FOR BREAST CANCER

The Segal Cancer Centre at Jewish General Hospital will benefit from funds raised in two-day walk

MONTREAL, August 25 - The battle against breast cancer has gained crucial momentum with $7.9 million raised by 2,563 walkers in the third annual Weekend to End Breast Cancer® benefiting the Jewish General Hospital’s Segal Cancer Centre. Combined with proceeds from the first two walks, this multi-day event has raised a total of $25 million for the diagnosis, treatment and prevention of breast cancer. A fourth Weekend to End Breast Cancer event is already planned for August 22-24, 2008.

After an inspiring Opening Ceremony at the Olympic Stadium today, participants embarked on the first half of their 60‑kilometre walk. Tonight they camp at Queen of Angels Academy as they rest up for the final 30 kilometres on Sunday, taking them through more of Montreal’s scenic neighbourhoods. Their weekend journey will end with an inspiring Closing Ceremony at the Olympic Stadium tomorrow at 4:00 p.m. Relatives, friends and supporters are invited to greet and cheer on the walkers as they make their way to the finish line.

“The 2,563 women and men participating this weekend truly are heroes, displaying courage and commitment in the fight against breast cancer,” said Myer Bick, President and CEO of the Jewish General Hospital Foundation. “We’re very grateful to all of the walkers, crew, volunteers, donors and the entire community for their amazing support. Together we are making a real difference in the cause, by funding critical research initiatives and patient programs that will save lives. Let’s make next year’s event just as successful. Registration for the 2008 event can be completed at www.endcancer.ca or by phoning 514-393-9255.”

“This fantastic event has united thousands of supporters in the fight against breast cancer, and their commitment is stronger than ever!” said Lynne McVey N. M. Sc., Director of Nursing at the Jewish General Hospital and Co-Director of the Segal Cancer Centre. “The Weekend to End Breast Cancer is helping us continue important cancer research and bringing us one step closer to a cure.”

“The Weekend is a powerful force, one that brings hope to all breast cancer patients and their families in Quebec”, says Sophie Grégoire, Weekend to End Breast Cancer spokesperson and walker.  “This walk is the most wonderful thing we can do for women who suffer today but also for future generations.”

During the past two years, funding of over $17 million from Weekend to End Breast Cancer has led to the launch of the WEBC Research Initiatives, a series of critical research projects. It has also funded prevention, treatment and care programs of the Segal Cancer Centre at the Jewish General Hospital.

For more information about the event, or to register as a participant in 2008, please phone 514‑393‑9255, or sign up online at www.endcancer.ca. By attending the opening ceremonies, camp or closing ceremonies, you can register on-site for 2008!

About the Segal Cancer Centre
The Segal Cancer Centre is a Quebec leader in implementing a focused and comprehensive approach to fighting cancer through medical treatment, patient care, family support and scientific research. A wide array of interrelated services are grouped in close proximity to one another, including screening and prevention, nutrition and rehabilitation, psychosocial support, symptom management, and public information. This integrated approach is considered by leading international medical experts to be one of the most effective and promising strategies in battling cancer.

About the JGH
Since 1934, the Jewish General Hospital, a McGill University teaching hospital, has provided “Care for All,” serving patients from diverse religious, linguistic and cultural backgrounds in Montreal, throughout Quebec and beyond. As one of the province’s largest acute-care hospitals, the JGH has achieved a reputation for excellence in key medical specialties by continually expanding and upgrading its facilities for clinical treatment and teaching, as well as research at the Lady Davis Institute for Medical Research. For more, please visit http://www.jgh.ca/. 

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FOR IMMEDIATE RELEASE

Contact:
Fiona Story, Communications Manager
T: 866-324-2939

The third Weekend to End Breast Cancer® benefiting Jewish General Hospital gets under way this weekend

Annual 60‑kilometre walk to raise millions for breast cancer research, treatment and prevention 

MONTREAL, August 20 - Thousands of women and men will join together in the fight against breast cancer by walking on behalf of the Jewish General Hospital in the 2007 Weekend to End Breast Cancer. After Opening Ceremonies early Saturday morning, participants will begin a two-day, 60‑kilometre trek through city neighbourhoods and recreational areas, raising awareness and funds for breast cancer research, treatment and prevention in Quebec. 

“I was diagnosed with breast cancer last year, 25 years after my mother received the same diagnosis,” said Rosa Rainone, who is now nearing the end of her treatment . “I decided to be a survivor and took up the additional challenge to walk the streets of Montreal against this disease. I will walk for those who have fought this disease before, including my mom, and those fight it still. I want to do my part in the search for a cure, in the hope of sparing anyone else having to walk in my shoes.”

Henri Elbaz, Executive Director of the Jewish General Hospital, is anticipating another spectacular event. “Proceeds from The Weekend to End Breast Cancer are having a tremendous impact on our ability to fund ground‑breaking research and to enhance breast cancer treatment,” Mr. Elbaz says. “Breast cancer affects thousands of women and although we are making progress, it is still one of the leading cancers diagnosed in Quebec. This event celebrates survivors, commemorates those who have lost their battle, and helps us continue building awareness and raising funds that will make a significant difference for future generations.”

“Funding from The Weekend to End Breast Cancer has supported breast cancer programming at the Segal Cancer Centre, enabling us to achieve goals which otherwise may have taken decades, “ says Dr. Gerald Batist, Director of the Segal Cancer Centre. “In just two years, with the help of the Weekend to End Breast Cancer, we have built and equipped two state-of-the-art laboratories. We have also recruited a nurse navigator who supports and coordinates care for breast cancer patients, developed the first in-hospital lymphedema program in Quebec and launched a variety of projects on psychosocial support. The laboratory research is already yielding novel insights into breast cancer that has important implications for the population. Our aim is to have impact that reaches the Quebec population at large, and so far we feel proud that this is working.”

Sophie Grégoire, Weekend to End Breast Cancer spokesperson and walker, emphasizes on « the importance of this cause which concerns us all and touches women at their very core ».  “The Weekend brings unprecedented hope for thousands of people in Quebec and beyond” she says.

During the past two years, funding of over $17 million from Weekend to End Breast Cancer has led to the launch of the WEBC Research Initiatives, a series of critical research projects. It has also funded prevention, treatment and care programs of the Segal Cancer Centre at the Jewish General Hospital.

For more information about the event, please call 514-393-9255, or visit www.endcancer.ca.

About the Segal Cancer Centre

The Segal Cancer Centre is a Quebec leader in implementing a focused and comprehensive approach to fighting cancer through medical treatment, patient care, family support and scientific research. A wide array of interrelated services are grouped in close proximity to one another, including screening and prevention, nutrition and rehabilitation, psychosocial support, symptom management, and public information. This integrated approach is considered by leading international medical experts to be one of the most effective and promising strategies in battling cancer.

About the JGH

Since 1934, the Jewish General Hospital, a McGill University teaching hospital, has provided “Care for All,” serving patients from diverse religious, linguistic and cultural backgrounds in Montreal, throughout Quebec and beyond. As one of the province’s largest acute-care hospitals, the JGH has achieved a reputation for excellence in key medical specialties by continually expanding and upgrading its facilities for clinical treatment and teaching, as well as research at the Lady Davis Institute for Medical Research. For more, please visit http://www.jgh.ca/

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SOPHIE GRÉGOIRE:
THE NEW SPOKESPERSON FOR THE WEEKEND TO END BREAST CANCER
 
MONTREAL, April 17 Sophie Grégoire, well-known television personality, has added the fight against breast cancer to her list of supported social causes. As spokesperson and participant in The Weekend to End Breast Cancer benefiting the Jewish General Hospital, Sophie will champion the fight against this disease in Quebec and the groundbreaking breast cancer initiatives of the Segal Cancer Centre.

CTV's  e-Talk Quebec correspondent has joined the 60-km walk, taking place Aug. 24-26, and set a fundraising goal of $2,000 to fund breast cancer research, treatment, prevention and care through the Segal Cancer Centre and the Jewish General Hospital.

“I saw this event last year, witnessed the thousands of women and men in the streets of Montreal who join together to really take a stance against this disease, raising over $17 million in just two years,” says Grégoire. “This event raises critical funds and awareness and is making an undeniable impact on how we are able to diagnose and treat this disease in Quebec and I want to be an active part of it this year.”

Myer Bick, President and CEO of the Jewish General Hospital Foundation, extends a warm welcome to Sophie, who has joined the JGH’s 44-member “Power to Heal” team, walking in the event. “This is a disease touching 1 in 9 women and we are thrilled to have Sophie joining this journey to end breast cancer.”

This is the third annual Weekend to End Breast Cancer walk in Montreal, a multi-day event with thousands of Walkers covering 60 kilometres over two days, traveling at their own pace. This event has raised over $17 million in two years and remains the largest single-event fundraiser for breast cancer in Quebec.
 
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2,556 WALKERS RAISED $7.9 MILLION IN 60-KILOMETRE WEEKEND TO END BREAST CANCER
 
 
(Montreal, QC; August 27, 2006) - The Jewish General Hospital yesterday announced that 2,556 walkers raised $7.9 million in The Weekend to End Breast Cancer, a two-day, 60-kilometre walk to support breast cancer research, treatment and prevention in Montreal. This is the second annual Weekend to End Breast Cancer in Montreal, a multi-day event that has raised over $17 million to date. The third annual Weekend to End Breast Cancer benefiting the Jewish General Hospital Segal Cancer Centre is already planned for August 24-26, 2007.
 
Despite their 30-kilometre trek the day before, 2,556 walkers in The Weekend to End Breast Cancer had no problem finding the drive and determination to rise early this morning and complete the last half of their 60-kilometre journey.
 
Walkers set out yesterday after the moving and inspirational Opening Ceremonies at the Olympic Stadium Park. Hours later, they arrived at a “Tent City” erected at Queen of Angels Academy in Dorval, where they enjoyed hot showers, meals and entertainment. Hundreds of Volunteers and Crew members are on hand over the course of the two-day event to provide support at every level, including meals, water and snack stops, gear transport, portable restrooms, safety on the streets, and comprehensive medical services.
 
“It takes a tremendous amount of planning and hundreds of Volunteers and Crew members - to be able to look after so many participants and ensure their safety as they wind their way through the city over a two-day period,” said James Alexander, President of the Jewish General Hospital and a Walker for the second year. “We’ve worked with local authorities with regard to the route and street safety; we’re providing plenty of Pit Stops for Walkers to re-hydrate and refuel; and we’ve got a great Volunteer Medical Response Team on hand at all times to help with blisters, dehydration, or any other medical problems.”
 
“This multi-day event is for people who are committed to the fight against breast cancer,” said Bernard Stotland, C.A., Chair of the JGH Foundation. “We are so grateful for the support and are thrilled at how the city and the surrounding communities have come together to continue to make this event the most successful breast cancer fundraiser in Montreal!”
 
Dr. Marie-Laure Brisson, Chief of the Department of Pathology at the Jewish General Hospital and a Walker in the event, noted that “over the years, I have witnessed the progress in breast cancer treatment and the improvement in the quality of life and survival of the women affected, brought about through research into treatment protocols. Nevertheless, there is still much to do,” she said. “The funds collected in the 2005 event had a direct impact on our ability to attain these goals. The JGH Department of Pathology received funds for several pieces of much-needed equipment, including a state-of-the-art immunostaining machine to detect hormonal receptors and assess HER-2 expression in tumour samples. The funds collected during the 2006 event will go a long way to help women affected by breast cancer, to shorten the waiting times for biopsy results, to contribute to better care, and to improve their well-being and survival.”
 
100 per cent of every donation goes directly to the Jewish General Hospital, an international leader in the fight against cancer. These funds are applied to breast cancer research, prevention, and treatment programs and pay for the costs of the event. The hospital is committed to breast cancer research at the Segal Cancer Centre, moving us a step closer to ending the disease.
For more information about the event, or to register as a participant for next year, please contact (514) 393-WALK(9255), or sign up online at endcancer.ca. Visit Opening Ceremonies, Camp or Closing Ceremonies and register on-site for 2007!
 

About the Segal Cancer Centre
The Segal Cancer Centre is at the forefront in Quebec, implementing a focused and comprehensive approach to fighting cancer through medical treatment, patient care, family support and scientific research. A wide array of interrelated services are grouped in close proximity to one another, including screening and prevention, nutrition and rehabilitation, psychosocial support, symptom management, and public information. This integrated approach is considered by leading international medical experts to be one of the most effective and promising strategies in battling cancer.
 
About the JGH
Since 1934, the Sir Mortimer B. Davis - Jewish General Hospital, a McGill University teaching hospital, has provided “Care for All,” serving patients from diverse religious, linguistic and cultural backgrounds in Montreal, throughout Quebec and beyond. As one of the province’s largest acute-care hospitals, the JGH has achieved a reputation for excellence in key medical specialties by continually expanding and upgrading its facilities for clinical treatment and teaching, as well as research at the Lady Davis Institute for Medical Research. For more, please visit jgh.ca.
  
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Contact:
Fiona Story, Communications Coordinator
T: 866.324.2939 (Toll-free)
fstory@endcancer.ca
 
For non-media questions about the event, or to register as a participant for next year, please contact (514) 393-WALK(9255), or sign up online at endcancer.ca.
 
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